Welcome to the World of Advertising!

Would you be more likely to buy a certain kind of athletic shoes if you’ve seen a famous athlete wearing it in an ad? A lot of people would! And advertisers know this. That’s why they like to use famous people to sell their products. But here at Girls on the Run, we don’t want you to be fooled. So today we’re going to learn how to be an ad detective!

1)      You know how food always looks so yummy when you see it on TV? That’s because there are people who make it look tasty. They’re called food stylists and you can learn more about them here: http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html

2)      Can you think of any slogans that you commonly hear in ads? Check some of these out: http://pbskids.org/dontbuyit/advertisingtricks/whatsinanad.html

3)      Did you know that sometimes advertisers try to trick us by placing ads in the last place you’d expect to see them? Check out these pictures and see if you can spot the ads: http://pbskids.org/dontbuyit/advertisingtricks/betheaddetective_1.html

I hope you had fun with these activities and that it’s made you more aware of how and where you can find advertisements in the media. They’re everywhere! But now that you are an ‘ad detective’ you won’t be fooled!

Happy  Detecting!

Coach Mary


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